Your Window Into Shopper Behavior
Ecommerce brands today are flooded with data. With site traffic, product clicks, cart activity, email engagement, and more, there’s certainly no shortage of information. What’s missing is an intuitive way to turn that noise into understanding and action.
Meet Remark Shoppers. It’s your insights hub inside Remark: a single, centralized space where the most valuable shopper learnings are distilled into a view your whole team can use to better understand your customers. Instead of guessing who’s ready to convert or where to focus your energy, you gain real-time visibility that guides every decision.
Explore Shoppers
Shoppers transforms massive amounts of raw, unstructured data into clear, high-fidelity insights about your customers — beautifully organized and actionable at a per-person level. Within Shoppers, you can see who’s most engaged, what drives your audience, where they’re concentrated, and more. Every view is designed to give your team a sharper understanding of your customer base and a stronger foundation for action.
Spot Your Highest-Intent Customers
Not every site visitor is created equal. Some are browsing casually, while others are actively comparing products and ready to buy. Shoppers helps you recognize the difference by displaying intent levels — high, medium, or low — so you can prioritize the right shoppers, focus follow-ups where they matter most, and keep your team aligned on the opportunities that drive conversions.
Behind each level is a guiding idea: the actions a shopper takes on your site add up to a clearer picture of their engagement. Remark monitors each shopper's journey across your site, weighing their actions to gauge purchase intent. High-value indicators — like starting a conversation or editing a cart — push intent upward, while completing a purchase triggers a temporary cooldown, lowering intent for a period of time. These signals aren’t static; they adapt to your brand’s unique market, customer base, and average order value, ensuring that intent levels stay true to your shoppers’ behavior.
See What Drives Your Customers
Every shopper brings unique preferences, motivations, and habits to your store — and Shoppers brings them into focus. By analyzing site activity, conversation history, and past orders, Shoppers uncovers the attributes and patterns that define each individual — whether it’s sizing preferences, hobbies, or even details like pet or vehicle ownership — giving you a sharper view of who your customers really are.
You can see these insights take shape in real time. A shopper who reads a blog post about hiking and then browses trail gear signals a clear category of interest. Likewise, someone who asks Remark about how different ski goggles perform in low light reveals what matters most to them when they’re deciding what to buy. Each of these actions adds depth to the profile, turning everyday behavior into information your team can use.
Location adds another layer to that understanding. Seeing where your customers shop from, across cities, regions, or countries, helps reveal how context shapes behavior. Where people shop often influences how they shop, and by surfacing this data in a visual way, Shoppers helps you decide where to invest your efforts, whether that’s adjusting inventory, localizing promotions, or preparing for regional demand.
Together, these insights turn raw behavioral data into a living portrait of your customers, helping you understand not just what they do, but why they do it, and allowing you to tailor experiences that resonate more personally with them.
From Insights to Action
Shoppers is a new lens for understanding your customers, transforming what would otherwise be chaos into clarity. It distills complex intent and interest data into actionable, per-person insights, giving your team the confidence to understand shoppers in real time and act strategically. And this is just the beginning.
We've already begun exploring ways to take Shoppers further, and that work starts with expanding where its intelligence comes from. In the future, Shoppers will draw from your entire tool stack — from customer service histories to payment data — and feed those insights back into your existing systems, powering the tools you already use for email, CRM, and loyalty. Over time, brands will even be able to define their own custom insight types, and Remark will automatically collect and learn from them, opening the door to AI-driven clienteling that reaches customers when they’re most ready to engage.
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