Guides for E-commerce

Why Friction Is Still the Biggest Barrier to Conversion

October 22, 2025

Sadie Estey

1 min read

The biggest barrier to conversion is friction. It's that moment when a shopper wants to buy, but they're just not sure. They have a question about sizing, compatibility, how something works. Instead of getting an answer, they get stuck.

Most sites are optimized for discovery and checkout, but the middle is where conversions often fall apart. That's the moment that needs support, and that's where Remark comes in. We place AI personas trained by real experts directly on your site, guiding, personalizing, and optimizing the customer journey real time. Whether someone's asking about fit compatibility or comparing products, Remark gives them fast helpful answers that make them feel like they're talking to your best rep in store.

With that kind of support in place, shoppers don't stall. They keep moving forward with confidence.