Real-time guidance that illuminates every Larkspur & Hawk piece

Situation

We’ve all heard that diamonds are a girl’s best friend, but with so many thoughtfully crafted pieces to choose from, Larkspur & Hawk shows that loyalty has its limits. The brand’s signature foiled gemstones, refined silhouettes, and stunning palettes spark instant fascination — and, naturally, questions. Exploring the nuances between shades, finishes, and styles is part of the allure, but also where moments of hesitation can arise.

As more shoppers discover the collection online, those questions become even more essential to the buying experience. Visitors want to understand what makes each colorway unique, how a piece will shimmer in different light, or which silhouette best complements their personal style. Every inquiry reflects genuine interest, yet without swift, thoughtful guidance, that interest can pause. Larkspur & Hawk faces a familiar challenge: how to offer rich, knowledgeable support at scale while preserving the brand’s warmth, elegance, and deeply considered approach.

Solution

With Remark, Larkspur & Hawk brings its refined, story-rich expertise directly into the digital shopping experience. Shoppers receive immediate answers to questions about color, foiling, styling, care, and availability — all in a tone that aligns seamlessly with the brand’s elevated aesthetic.

Whether someone is comparing two hues of topaz, searching for the perfect necklace for a special occasion, or wondering how a pair of earrings will feel for all-day wear, Remark provides clarity at exactly the right moment. The guidance feels effortless, personal, and distinctly Larkspur & Hawk, helping each visitor move from curiosity to confidence without interrupting their shopping experience.

Results

The impact that Remark has had is unmistakable. With a 100% automation rate, Remark handles every conversation with the same refinement and precision the brand brings to its jewelry. Shoppers who engage with Remark convert at 15%, demonstrating how real-time clarity inspires decisive action. Altogether, the experience generates $26,000 in revenue directly from chat, which is a testament to how well-timed, beautifully delivered guidance can transform moments of hesitation into moments of delight.